August 2016

A pool or a short walk to the library: what do your tenants expect in a property? Different property amenities have their season, and what was important several years ago or to one generation isn't necessarily important to the next. What do tenants expect, and what do they consider to be a wonderful bonus?

For some people, the thrill of the hunt is one of the delights of renting a new home. However, finding a new home to rent can be exciting and frustrating at the same time. This is true when the market is tight, and it's true when the market has plenty of homes but is missing the perfect one for you. When owners and tenants work with rental property management companies, it's easier to provide a full spectrum of home choices to prospective tenants and market these opportunities more widely.

As the opening of football season approaches, Seattle residents are likely looking forward to another season watching the Seahawks. This year, there's an additional reason to enjoy their games. Seattle has an excellent organization combating youth homelessness, YouthCare. YouthCare will be the beneficiary of a new partnership between the Seattle Seahawks and Windermere Real Estate. For every Seahawks home game tackle during the 2016 season, Windermere will donate $100 to YouthCare. The football season is always exciting and this adds to the fun! The partnership is called #TackleHomelessness.

Demographics: they're a huge and silent force behind just about every trend. From the interest in kale at the farmers' market to the shift in demand for rentals in Seattle -- demographics are there, shaping the ways in which groups of people interact with the places around them. If you're a landlord in Seattle, you need to understand how demographic trends influence your tenant market.

Property manager Congratulations, you've made it to the next level of rental property ownership! As you step into this new reality, you are going to be faced with many new challenges. One of the most important ones will center around how to manage your time and your staff resources. All too often, property owners find they end up spending all of their time attending to every detail of their business themselves.

What is the job description of a landlord? Being a landlord involves purchasing a property and collecting the rent, but that's not all. In between buying a property and collecting rent, you will need to address issues that relate directly to tenants. You need to find and retain excellent tenants. Your tenants need you to be on top of the upkeep of your properties. Being a landlord can involve a lot more than you might imagine. Are you prepared?

Where, when, and how you market your rental property can mean the difference between keeping your property filled or, having trouble creating an interest in the property. When you hit the right property marketing target, the crowd goes wild. As you get to know your property and your audience, you'll be able to target your communications to a specific audience for your rental, allowing you to create marketing materials that draw a group of deeply interested prospective tenants.