Neighborhoods

Seattle is always changing. In recent years, the demand for Seattle rental property and Seattle's housing market, in general, has flourished. With a busy technology industry and with Boomers who are looking at downsizing, the housing market in Seattle is thriving. In response, builders have been busy adding new units to Seattle's downtown areas, including new development that's occurring in Chinatown and Japantown.

Demographics: they're a huge and silent force behind just about every trend. From the interest in kale at the farmers' market to the shift in demand for rentals in Seattle -- demographics are there, shaping the ways in which groups of people interact with the places around them. If you're a landlord in Seattle, you need to understand how demographic trends influence your tenant market.

Where do your tenants fit? From college students to seniors, from work-at-home parents to tech-savvy and highly mobile Millennials, your prospective tenants are diverse and have hugely different needs. The opportunities for carving out a niche in Seattle rentals are as diverse as the neighborhoods of the city. As a landlord or property owner, you need to have a feel for the neighborhoods so that you can understand what neighborhoods attract certain tenants. That way, you can choose properties that attract the tenants you want to work with, and you can target your marketing of those properties as well.